Toy Designer

Suhasini Paul | Founder, Pink Elefant


PINK ELEFANT... a Creative Design Company, is the brainchild of Suhasini Paul, a toy designer with her specialization in toys, furniture, children products, learning aids apart from board games. Having graduated as an electrical engineer, she has also been a journalist. Suhasini is an eminent toy designer and the brain behind many sassy board games for kids. Her success lies in taking concepts to reality by connecting the right resources with the people she works with. Thus, been able to serve quite a number of toy manufacturers, helping them accelerate their business growth.

Her clients range from SMEs to big corporate in India. She is a d
esign consultant for Kinder Joy – Italy, Hape – Germany, Royal King -Thailand, Esselte -USA, Plan strategies UK, Disney, Frank & Playgro –India. She is the first toy designer in the country to have her name imprinted on the games designed by her, which were launched at the Germany Toy Fair ’09. Suhasini was honoured by the Chief Minister of Gujarat and NID-NDBI, as the first Woman Designprenuer of India in 2005.
She often teaches design at NID, NIFT Delhi, IIT Kanpur as a visiting faculty and is also a guest speaker on the NDTV chat show, “Bringing up Baby”. Recently launched her own line of products, such as ‘Monster Hugs’ -plush toys, ‘My Lilliput Army’ - quirky kitchen accessories and furniture, which are available online as well as through various retail outlets.

She is married to Paul Sandip, 2 times red dot award winning product designer whose work has been featured/exhibited/sold internationally over the past 7 years. He specializes in contextual innovation, likes exploring forms with fantasy and loves story telling!

Suhasini lives and works in India.